The Sharei La' Mar concept is essentially a partnership.

Sharei is a gradutate from Central St Martins and The London College Of Fashion Sharei provides most of the designs, while her partner Alex provides most of the entrepreneurial skills.

The label was launched in 1999 at London's Portobello Market.The Label flourished and soon became the best selling consession at the Miss Selfridge flagship store in Oxford Circus.

In the summer of 2002 the Neal Street store was opened and has recieved a tremendous response.

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