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The concept of the boutique is to bring designer fashion much of which is handmade/customized, to a broader section of the population through its price points,which compete with the High Street. This brings the general public in contact with the designer and the designerin touch with the general public.


The store also makes some space for up & coming London based designers giving them the opportunity to experience a commercial retail enviroment.

The website shows some of the vareity of our product, but we are constantly changing and updating, especially the customized items. We also specialize in one off outfits and limited editions. This makes a refreshing alternative to everybody wearing the same clothes. We welcome customer feedback and will soon have an online purchasing facility.
We thank all our customers who have given us so much support.